optimize your images
Back to webdesigners and I suppose folks who don’t undertake SEO for a living.
Some sites are just images - real images rather than flash pages.
Images are great - they can often portray much more than words on a web site and portray a professional organization.
The trouble with search engines is that they are machines. They are not humans and thus can not “read” images. They can’t look at a picture and say “ah, I know that image is of a building so I will index that as a building”
So what do you do? Well, all is not lost and in html code there is a tag called an “alt tag” This means you can optimize your images for all the search engine robots. For example:
<img src=”myimage.gif” alt=”this image is of a building just so you know”>
The text in the alt=” ” can be read by a search engine robot and that’s how you get text onto a page (and how the image search works on google msn and yahoo - they read this text.
However, don’t go overboard with the text. Just describe what the image is rather than loading it up with tons of keywords.
At the end of the day though, currently it’s best just to have the text on your page rather than an image. This works best. And that’s how to optimize your images for the search engines.
