page headers
OK, so the most important on page element for any page is………. your page headers.
This is your
tag and it’s what is shown:</p>
<ul>
<li>in your browser (top left hand corner)</li>
<li>in the search engine results</li>
</ul>
<p>So what do you need to add into your page headers?</p>
<p>Well you obviously MUST include the keywords you are targeting on your page - but remember that you should only be targeting perhaps 2 or three keywords on each page.</p>
<p>People tend to go over the top on their index page but there’s no need for it. Keep it to 2 or 3 keyword phrases and then develop your inner pages for the rest of you 100 or 200 KWs you are targeting.</p>
<p>So how do you write your title tag?</p>
<p>Have a look to see what titles are already dominating the SERPs for the engine you are targeting.</p>
<p>The most simply method is to just put in KW1 KW2 KW3 but:</p>
<ul>
<li>this could be seen as spamming</li>
<li>it might not mean much</li>
<li>you want people to click on your title as well !</li>
</ul>
<p> Some people add in prices for products but you need to be aware of what I mentioned above. You can join KWs together and you need to be aware of plurals (for some reason search engines treat plurals differently from the singular version).</p>
<p>So if you are targeting “internet marketing” “internet marketing services” and “internet marketing SEO” your title might be “internet marketing SEO services UK” or “professional UK internet marketing SEO services”</p>
<p>Both of these have all your KWs - you’ll rank higher in Yahoo and MSN if you have them in your title - google is more developed and does not necessarily need them - just play around with the title to see what gets you higher rankings as well as more click throughs from users.</p>
<p>And that’s a great page header !
</p>
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